How long will voluptuous models last?
As we move closer to fashion week we begin to see that the face of models are changing to look beautiful and healthier than ever. The voluptuous models seen on the Victoria Secret Runway are now gracing runways such as Balenciaga, Prada and Mr. Marc Jacobs himself. Fashion weeks and organizations such as the CFDA Health Initiative are really speaking volumes when it comes to how models are being role models both on and off the runway and it’s resounding around the world.
Models once had a choice of either being a high-fashion runway model or just commercial. However, that era is slowly changing, or is it? As of late models are being booked for designers around the world because the image of a model really is changing. Changing to visualize the true essence of women where the pinup meets the runway is finally coming to life. Nicholas Ghesquiere, who has been a key in casting what the regular world sees, is a rounder model was amazed that people were surprised to see the change on the runway. “In real life, great clothes, in any size, look great on any kind of woman: skinny or curvy. It’s more about personal style and elegance.”
I was surprised to find out that Posh Couture one of the current designers participating in NOVA Fashion Week requested regular framed models. The DC area hasn’t been as strict about the size of a model, but when the world around it knows that fashion is evolving, Posh does see that the model is an Ambassador for each designer on the runway. I actually look forward to seeing a variety of models gracing the runway at fashion weeks around the world over the next few seasons simply to see if this is followed as a fashion trend or actually a good business practice. However the only way this can happen is if leaders such as Louis Vuitton and Prada continue to cast such models in their runway shows.

04. Sep, 2010 







The recognition of the need for curvy healthier models on the runways is direct reflection of society’s changing needs. Given the assertion of women in the definition of their own self image, designers can only continue to ignore the reality of the curvy beauty of the average woman at their own peril. We at House Rossil celebrate this acceptance of “models with real curves” and look forward to seeing more on the fashion show runways.